Is your plumbing business struggling to dominate its target market? “Business is slow because the economy is still recovering and I need to establish my reputation and client base in my target market,” you might say. Though your immediate circumstances might agree with this assessment, data from the major research firms tells a different story.
A robust job market, rising consumer confidence, and a moderate improvement in the supply of mortgage credit have led to the dramatic recovery of the U.S. housing market. Indeed, many regions across the country are witnessing a building boom in both residential and commercial real estate. Additionally, housing prices are rising in many areas across the country.
For optometrists in the US, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.
To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.
Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.