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How to Increase Conversions on Your Law Firm Website

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.

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You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

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Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources.

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A Good Web Design Agency in Lombard Can Update Your Online Marketing

Marketing on the Internet is a science on its own, since it requires a deep understanding of how the Web and other related elements, such as search engines, work. Businesses, however, should not feel too complacent with sticking with their current online marketing campaigns for long, particularly if a search engine is updating itself. An article on the Forbes website published last October 2, 2014 reports on the impending release of Google’s Panda 4.1 update, which can potentially change the game for web marketers. The article cites how the update affects searches made on Google, and dispenses useful tips for businesses and webmasters, such as:

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Beyond Traditional: Online Marketing Tips for Your Dental Business

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In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behavior when looking for services, many businesses have decided to explore online marketing.

Both methods have the same objectives: establish a brand image and get customers. Which of these two can help your dental business the most?

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Open wide and Put Some Teeth into Your Online Marketing

As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:

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