Marketing on the Internet is a science on its own, since it requires a deep understanding of how the Web and other related elements, such as search engines, work. Businesses, however, should not feel too complacent with sticking with their current online marketing campaigns for long, particularly if a search engine is updating itself. An article on the Forbes website published last October 2, 2014 reports on the impending release of Google’s Panda 4.1 update, which can potentially change the game for web marketers. The article cites how the update affects searches made on Google, and dispenses useful tips for businesses and webmasters, such as:
The most important thing to remember if you’ve been hit by Panda 4.1 is that it can take a while to recover. The issues that caused your site to drop in the rankings are not small ones, and fixing them and getting back on the right track can take months or years, depending on the severity of the penalization. Focus on consistently adding new, valuable content, and on providing a great user experience. Google tracks user engagement, so ensuring your site is delivering on its promises is paramount.
Search engines are the primary tools used in navigating the Web, and thus play a pivotal role in online marketing. Businesses typically aim to improve their websites and other online content to appear more prominently in searches made through these engines. As the article points out, however, updates can derail previous marketing attempts. If a business has trouble addressing its marketing problems following a search engine update, it should approach a capable web design agency in Lombard, such as Grays Digital Consulting.
Web design does not just refer to the graphics and colors that make up a website; it involves the total sum of a site’s elements, including its content, style, function, maintenance, and more. SEO, or search engine optimization, is a marketing strategy that tunes each of these elements to increase a website’s accessibility on search engines. To implement SEO properly and ensure that it stays in line with recent search engine updates, businesses will need top-notch experts on the matter. Fortunately, a competent Lombard web design agency can lend its expertise on the matter.
(Source: Panda 4.1: Your Guide To Diagnosis And Recovery, forbes.com, Oct. 2, 2014)