Lombard Web Design Agency Can Help You Harness the Power of Local Buzz
Many business owners believe that online marketing is something they should pursue only if they want to build a national or even international brand. The truth is: online marketing is primarily done with a local audience in mind. Have you ever searched for a business on Google without adding a location? What do you think comes back to you in your search results? That’s right, local.
Your business can be one of those high ranking local search results if you work on creating Local Buzz for it. Did you know that over 50 percent of online searches for products and services resulted in customer visits? With the prevalence of mobile technology, more people are searching for your business on the Internet, and you better make it easy for them to find you. Here’s how:
The local search factors to focus on
Seattle-based Software as a service (SaaS) company Moz conducts a yearly survey of local search ranking factors. For 2014, Moz identified the top five localized organic ranking factors as: placing city, state, and landing page in the title, the website’s domain authority, the landing page URL’s page authority, quality/authority of inbound links to the domain, and quality/authority of inbound links to the landing page URL. If you want to succeed in generating local buzz for your business, then these are the factors that your online marketing efforts should focus on.
How an online marketing company can help
With the help of a Lombard web design agency
that specializes in-brand optimization, you can get ahead of the pack and grow your business. General Local Buzz services include:
Local Business Listing Research and Creation
– To generate local buzz, you need to have listings where your audience can find you. Popular sites for business listings include Google Places, Bing Local, Facebook Places, Yelp, and Foursquare. A good Local Buzz company can research the status of your business in local web properties and ensure your accounts are setup and verified.
Local Mobile “Check In” Visibility
– Do you have any check-in promotions lined up? Your Local Buzz company can have those marketed and promoted via your newly created Facebook Places, Google Places, and Foursquare accounts to attract more check-ins.
Lombard web design agencies
with expertise in Local Buzz, like Gray’s Digital Consulting, can also offer you important services such as Image Creation, Custom Citation Building, Event Social Updates, and much more. Get in touch with Gray’s Digital Consulting
to learn how Local Buzz can benefit you.
(Source: Finding Local Search Success, Post-Pigeon and Penguin 3.0, Search Engine Watch, Oct. 23, 2014)