Outstanding web design is one of the marketing must-haves that small-to-medium businesses or SMBs have to invest in. Design is everything for an SMB’s online presence, and you can’t afford to skimp on your appearance or impressions on your Internet-savvy target market. Your website design must communicate your story and do so compellingly to drive traffic and bring significant, positive effects to your bottom line.
It can be challenging to find a good website designer, particularly when you’re a young and small business with limited funds. For your biggest competitors in the industry, it’s the upscale or most ambitious firms that beg to be their designer. You would think that an established, creative designer won’t spend their time working on your website. You just have to look, however, for committed professionals who will take your visions seriously and deliver without making you settle for anything less than awesome.
Now, “awesome” is pretty subjective, and there are no exact specifications or metrics to achieve or measure that trait. What you have to discuss with your online marketing team are the key characteristics or features of a website for businesses, such as branding, responsiveness, and visibility. You have to look for a web design agency in Lombard that is dedicated to SMBs in branding their website, making it responsive, and ensuring it drives traffic.
Branding starts with analysis
If you haven’t solidified your branding yet, it’s one of the first things you have to iron out with your marketing team, and it should be founded on extensive analysis. You have to examine your company, your target market, your competitors, and your industry overall. What you glean from the research should serve as a basis for your branding strategies (your website graphics, content, etc.) Check out this blog and short video to get ideas on how to manage your company’s on-line brand.
A responsive design is a must
A lot of SMBs still do not have a responsive website, which makes user experience a nightmare. Several surveys have shown the prevalence of consumers using their smartphones and tablets more than desktops in interacting with businesses, so you have to make it easy and enjoyable for them to access your site in those handy gadgets. This could be your edge against large competitors. At Gray’s Digital Consulting, we have been talking about the importance of responsive design for over 2 years now. Read our Blog on Mobile Responsive Web Design to get the facts.
Results must be measured
After creating a powerful website or tweaking your old one, make sure that it gets the results you envisioned in the beginning, which is usually measured in terms of the website’s visibility and traffic. An experienced Lombard web design agency, such as Gray’s Digital Consulting or GDC, will keep track of these metrics and report them back to you. They can recommend modifications or enhancements to improve these results. Learn the basics of what to measure and how to measure the results of all your hard work from this blog post on Measuring Your Brands Online Presence. .
(Source: The Five Marketing Must-Haves of an Online Startup, Forbes)