“In general – but particularly in the design world – color is a powerful tool.
It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world. For their sake, I often advise designers to have accessibility in mind and test web pages in grey scale format to ensure usability remains intact when colors aren’t viewed in the intended way.
Users who suffer from any color deficiencies will have difficulties to distinguish the differences between certain colors. The most common type of color deficiency is red-green color-blindness, where red and green are seen as the same color.
Don’t rely on color alone to deliver your messages online. Instead, combine color with other design fundamentals such as typography, shapes, grids, and spaces and allocate more weight to important elements.”As you can see, color is not the be-all and end-all of web design—you can make your website work for colorblind individuals by focusing on the other aspects of web design—some of which are mentioned in the excerpt above. To ensure that all the design elements of your site work in one cohesive piece, you need the help of an established Lombard web design agency with a keen eye for detail. How an Expert Web Design Agency Can Help Your website is your chance to tell the world what your company is about. Above all, it provides you with a venue to present what you do best. So how do you identify the good Lombard web design agencies from the bad? They’ll be the ones that have creative flair and take a meticulous, hard-working approach, with ears that are ready to listen. Find these qualities in an agency and you’ll achieve what you want: a website that truly delivers results. (Source: Why Website Design Needs to Go Beyond Color, Mashable, April 22, 2014)