A band can be a business on its own: the group earns by performing at various events and selling merchandise. It may possibly lead into a deal with a record label, but the road to bigger success in a digital age can be hard without being noticed online in the first place. According to Chris Robley of the DIY Musician, it takes greater effort than just dishing out the coolest tunes to get people interested in you.
Lombard, Illinois has a good music scene, with at least five dining establishments hosting live music events. Some outfits also help facilitate interested parties booking for bands. When your band is aiming to be well-noticed and be directed towards bigger and better things, you need a web design agency in Lombard like Grays Digital Consulting to take you to the next level.
There are a number of critical elements that can help your band site earn visitor traffic and keep users engaged:
Creative but Clean Appearance – Band websites need to have design cues devised by the members themselves, but this aspect needs to have a unifying theme to prevent confusion among visitors. Some online marketers note that an official site may suffer from a case of “MySpace syndrome”, in which several important links are placed haphazardly and interlaced with other material that are better off in a more categorized section of the site. Web design agencies in Lombard can work around this by assembling the major links in a navigation bar and create a sitemap to better sort out your content.
Getting to Know You – Drumming up interest in the band requires sharing some information about your team to the public. The band bio should have a moderately-detailed description of how the group got together and some information on your influences. Another section can also list details of your upcoming performances, with a call-to-action to encourage people to come over and see you in action.
Audio on Demand – A common mistake among band websites is uploading some tracks and placing them on autoplay in a side player. Such a design decision will distract users who want to browse your website first before hearing the goods. Disable any autoplay scripts and place the track samples in a music section instead.
The Store – Merchandise is a good way to promote the band. Create a store in the website for your merchandise and arrange ahead for online merchant accounts for the business.
Bands can withstand the test of time if they enjoy strumming tunes together, but they need buzz to thrive in the first place. Take the leap today in sharing your musical gift with the world through better online publicity.
(Source: The Top 5 Website Mistakes Musicians Make, The DIY Musician)
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